A$AP ROCKY at I-Days

A$AP ROCKY

The headliner for Thursday, September 10 will be A$AP ROCKY!

One of the absolute icons of global hip-hop, A$AP ROCKY, joins the list of major international names featured at the 2026 edition of I-DAYS Milano Coca-Cola.

The multifaceted artist, entrepreneur, actor, and style icon will perform live in Italy for the very first time on Thursday, September 10, choosing I-DAYS Milano Coca-Cola (Ippodromo Snai San Siro) as the only Italian stop of his world tour.

A$AP ROCKY will take to the I-DAYS Milano Coca-Cola stage to present “DON’T BE DUMB” live, his new album released last Friday, arriving a full eight years after his previous project. His return to music generated unprecedented global attention even before the official release, with over 130,000 vinyl copies sold in pre-order and the record for the most pre-saved hip-hop album ever on Spotify, surpassing 1 million pre-saves.

Among the most influential figures in international music, A$AP ROCKY has amassed over 25 billion streams and 5 billion YouTube views to date. In 2018, following two debut albums that both reached No. 1 on the Billboard 200—“LONG.LIVE.A$AP” and “AT.LONG.LAST.A$AP”—he released his highly anticipated third studio album, “TESTING,” which surpassed 1 billion global streams and debuted at No. 1 on iTunes in 16 countries upon release.

The two tracks preceding the album, “Punk Rocky” and “Helicopter,” created massive anticipation for “DON’T BE DUMB.” Variety described “Punk Rocky” as “a new standard in terms of humor and surrealism” for Rocky, while Rolling Stone stated that “the upcoming album is shaping up to be one of Rocky’s most creative works.”

This extraordinary level of creativity is evident from the album cover, created in collaboration with award-winning director Tim Burton, featuring six of Rocky’s most iconic characters reimagined in the visionary filmmaker’s unmistakable style. Each character offers a window into unforgettable moments of Rocky’s career. The lineup of alter egos includes GR1M, MR. MAYERS, RUGAHAND, BABUSHKA BOI, DUMMY, and SHIRTHEAD, setting the stage for the ever-evolving narrative universe of “DON’T BE DUMB.”

Burton is not the only contributor to the project. Two major brands, Quince and Bilt, also took part, creating a timeless product that blurs the line between music, design, and cultural product.

This album follows a memorable year for Rocky, during which he served as co-chair of the 2025 Met Gala, starred in two feature films produced by A24 (Highest 2 Lowest, directed by Spike Lee, and If I Had Legs I’d Kick You, directed by Mary Bronstein, winner of the Golden Globe), was announced as Creative Director of Ray-Ban, and was named new ambassador for the fashion house Chanel.

Tickets for the event will be available in presale on the I-DAYS app and My Live Nation starting at 9:00 AM on Monday, January 26, and in general sale from 9:00 AM on Tuesday, January 27 via Ticketmaster, Ticketone, and Vivaticket.